While building your SEO success is no easy feat, there are several ways you can create a stellar business reputation on Google. Getting yourself on the top search engine results of a relevant Google search query can take your business visibility to the next level. So, how can you manage this balancing act between positive and negative reviews?Ī business that ranks is a winner by Google’s standards. However, having a large number of negative reviews in proportion to positive reviews is a red flag. After all, businesses are built by humans and are bound to slip up here and there. In a roundabout way, a negative review can drive authenticity for your business. It’s natural for customers to seek out a negative review. Read on to discover why reputation management and Google reviews should be a focus area for you and the measures you can take to avoid and handle the daunting threat of a bad review.Ī business with far too many star reviews is almost unbelievable and may be put under the lens. But why should you even bother, you might ask. Businesses can mitigate the blowback to their credibility online by taking the right measures. Yes, a negative review can damage your brand, but only if handled poorly. But this doesn’t mean a business owner should get intimidated, close shop, and retreat from their Google My Business listing altogether.
Did you know that one bad review can cost you up to 30 customers ? It can take up to 12 additional customer reviews to cancel out this effect. While a business may have a hundred positive reviews, one powerfully written negative Google review can tank the brand image. Business reviews, in particular, form an essential pillar of digital marketing for most modern businesses. Word-of-mouth and referrals can boost their customer numbers. Online reviews form part of the crux of reputation management for small business owners.
A negative review on Google, Facebook, or elsewhere can be devastating – we get it!
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